Yes — there is a low annual fee, cheaper than any directories I've personally joined before...and I've joined many. But to be clear, this is not a “pay-to-play” directory. Every vendor is vetted for quality, professionalism, and alignment before being invited to join. I deny more vendors than I approve. 

The fee helps cover:

• Expert-led vendor masterminds (guest speakers, marketing strategies, and growth support)
• Ad spend to promote the directory and drive traffic from engaged couples
• The tools and systems that help WedSmart couples connect directly with vendors like you

Because this isn’t just a passive listing you hope someone stumbles across.

The Vetted Vendor Society is a curated referral network designed to get you in front of real couples actively planning — and to connect you with like-minded professionals who believe in raising the bar, not racing to the bottom.

Your investment doesn’t go into my pocket. It goes right back into the community:

• To bring in high-level mastermind speakers
• To run ads that drive traffic to the directory
• And to grow a trusted, high-integrity vendor ecosystem couples can rely on

Honestly? The vendor networking and quarterly masterminds alone are worth the fee. The directory listing is just the cherry on top.

This is about visibility, credibility, and community — not just another place to paste your logo.

Great question. Most directories are huge databases — couples are left to sort through hundreds of listings, and vendors compete by throwing more money at “preferred” placements.

VVS is different. It’s:

• Curated — every vendor is hand-selected based on values, quality, and fit
• Promoted strategically through the WedSmart membership, tools, and training
• Focused on building trust, not selling attention to the highest bidder